Design Is Personal began with a fusion of culture and change when Gretchen Schauffler
moved from San Juan, Puerto Rico to Portland, Oregon in 1980. Colored by personal experience and a vision for what was possible, Gretchen blended her own paint colors and ignited the minds and hearts of others seeking growth and inspired action. The rest as they say, is shestory.
Her entrepreneurial journey from the personal to the public began back in 2001.
Devine Color Color, Therapy From The Northwest, became an overnight success, internationally recognized, and revolutionized the way color is experienced by consumers today. Devine Color was bought by Valspar Paint in 2010 and owned by Sherwin Williams today.
Unable to continue to grow her color experience and design expertise beyond the paint category with Devine Color, she launched Design is Personal or D.I.P. in April of 2018. With DIP, she continues to weave vision into possibilities by helping others live a beautiful custom life and make design, personal.
“We can outgrow trends and color schemes, but never who we are. This is what makes your life custom and design personal.” — Gretchen Schauffler
Deliver an everlasting sense of design happiness through personal gratification
Enjoy the journey as much as the destination