DIY STYLE & EASY PRODUCTS

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“You will outgrow trends and color schemes but never who you truly are. Your baggage is custom and design, personal” — dip

dip ULTRA MATTE SHIPLAP

“Patterns act like bites of Cilantro or Black Licorice. People either love them or hate them. All that matters is that you love it.” — dip

dip NATIVE CHIC WALLPAPER

WILDLIFE WITH A MODERN TWIST

DESIGNED BY GRETCHEN SCHAUFFLER

Traditional Ink Prints
Luxury Matte Paper
Quick And Easy To Install
Effortless to remove

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GROUTLESS BACKSPLASHES

GUARANTEED TO STICK AROUND

No Grout Styles
Self-Adhesive Application
Quick And Easy To Install
Guaranteed For 20-years

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ABOUT DESIGN IS PERSONAL

Design Is Personal began with a fusion of culture and change when Gretchen Schauffler moved to Portland, Oregon in 1980. Colored by personal experience and a vision for what was possible, Gretchen blended her own paint colors and ignited the minds and hearts of others seeking growth and inspired action. The rest as they say, is shestory.

Her entrepreneurial journey from the personal to the public began back in 2001.

Devine Color Color, Therapy From The Northwest, became an overnight success, internationally recognized, and revolutionized the way color is experienced by consumers today. Devine Color was bought by Valspar Paint in 2010.

Both brands are owned by Sherwin Williams today.

Unable to continue to grow her color experience and design expertise beyond the paint category with Devine Color, she launched Design is Personal or D.I.P. in April of 2018. With DIP, she continues to weave vision into possibilities by helping others live a beautiful custom life and make design, personal.

dip FLOATING FLOORS

DIP AREA RUG TILES

COLOR BUILDING BLOCKS

Create Your Own Pattern
Fade Resistant
Quick And Easy To Install
Guaranteed For 20-years

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WATERPROOF FLOATING FLOORS

Waterproof
Quick And Easy To Install
Guaranteed For 20-years

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“I was slightly terrified that I would make a mess and waste my boards. Nope!  It was easy-peasy. Measure, score and snap to cut, stick and swoon…” — Cindy 

STAY TUNED AND IN TOUCH!

DIY STYLE & EASY PRODUCTS

“You will outgrow trends and color schemes but never who you truly are. Your baggage is custom,
and this makes design, personal” — dip

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dip NATIVE CHIC PEEL AND STICK WALLPAPER

WILDLIFE WITH A MODERN TWIST

“Patterns act like bites of Cilantro or Black Licorice. People either love it or hate it. All that matters is that you love it.” — dip

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DIP NATIVE CHIC WALLPAPER

WILD LIFE WITH A MODERN TWIST

DESIGNED BY GRETCHEN SCHAUFFLER

Traditional Ink Prints
Luxury Matte Paper
Quick And Easy To Install
Effortless to remove

SHOP NOW

DIP TILE
BACKSPLASHES

GURANTEED TO STICK AROUND

No Grout Styles
Self-Adhesive Application
Quick And Easy To Install
Guaranteed For 20-years

SHOP NOW

DIY STYLE AND EASY PRODUCTS

design-is-personal-dip-topaz-carpet-square-single

DIP AREA RUG TILES

COLOR BUILDING BLOCKS

Create Your Own Pattern
Fade Resistant
Quick And Easy To Install
Guaranteed For 20-years

SHOP NOW

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Dip Design is Personal at Target
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Design is Personal on Wayfair

DIP FLOATING FLOORS

RICH WOOD LOOKS WITHOUT DRAMA

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Gretchen Schauffler

Design Is Personal began with a fusion of culture and change when Gretchen Schauffler moved to Portland, Oregon in 1980. Colored by personal experience and a vision for what was possible, Gretchen blended her own paint colors and ignited the minds and hearts of others seeking growth and inspired action. The rest as they say, is shestory.

Her entrepreneurial journey from the personal to the public began back in 2001.

Devine Color Color, Therapy From The Northwest, became an overnight success, internationally recognized, and revolutionized the way color is experienced by consumers today. Devine Color was bought by Valspar Paint in 2010.

Both brands are owned by Sherwin Williams today.

Unable to continue to grow her color experience and design expertise beyond the paint category with Devine Color, she launched Design is Personal or D.I.P. in April of 2018. With DIP, she continues to weave vision into possibilities by helping others live a beautiful custom life and make design, personal.

READ REVIEWS

“I was slightly terrified that I would make a mess and waste my boards. Nope!  It was easy-peasy. Measure, score and snap to cut, stick and swoon…” — Cindy 

STAY IN TOUCH!