Design Is Personal
DIY STYLE & EASY PRODUCTS
WALLS | FLOORS | DECOR
INTRODUCING
dip EASYLAY DIY FLOORS™
Loose Lay | Tight Fit
Lay them down in a matter of minutes!
The prettiest easiest DIY floors to lay, replace, and maintain on the planet.
SHOP NOW
“Patterns act like bites of Cilantro or Black Licorice. People either love them or hate them. All that matters is that you love it.” — dip
ACCENT WALLPAPER
WILDLIFE WITH A MODERN TWIST
DESIGNED BY GRETCHEN SCHAUFFLER
Traditional Ink Prints
Luxury Matte Paper
Quick And Easy To Install
Effortless to remove
SHOP NOW
GROUTLESS BACKSPLASHES
GUARANTEED TO STICK AROUND
No Grout Styles
Self-Adhesive Application
Quick And Easy To Install
Guaranteed For 20-years
SHOP NOW
ABOUT DESIGN IS PERSONAL
Design Is Personal began with a fusion of culture and change when Gretchen Schauffler moved to Portland, Oregon in 1980. Colored by personal experience and a vision for what was possible, Gretchen blended her own paint colors and ignited the minds and hearts of others seeking growth and inspired action. The rest as they say, is shestory.
Her entrepreneurial journey from the personal to the public began back in 2001.
Devine Color Color, Therapy From The Northwest, became an overnight success, internationally recognized, and revolutionized the way color is experienced by consumers today. Devine Color was bought by Valspar Paint in 2010.
Both brands are owned by Sherwin Williams today.
Unable to continue to grow her color experience and design expertise beyond the paint category with Devine Color, she launched Design is Personal or D.I.P. in April of 2018. With DIP, she continues to weave vision into possibilities by helping others live a beautiful custom life and make design, personal.
dip EASYLAY DIY FLOORS
DIP AREA RUG TILES
COLOR BUILDING BLOCKS
Create Your Own Pattern
Fade Resistant
Quick And Easy To Install
Guaranteed For 20-years
SHOP NOW
“I was slightly terrified that I would make a mess and waste my boards. Nope! It was easy-peasy. Measure, score and snap to cut, stick and swoon…” — Cindy
STAY TUNED AND IN TOUCH!
DIY STYLE & EASY PRODUCTS
INTRODUCING
dip EASYLAY DIY FLOORS™
Loose Lay | Tight Fit
Lay them down in a matter of minutes!
The prettiest easiest DIY floors to lay, replace, and maintain on the planet.
SHOP NOW
WILDLIFE WITH A MODERN TWIST
“Patterns act like bites of Cilantro or Black Licorice. People either love it or hate it. All that matters is that you love it.” — dip
dip PEEL AND STICK ACCENT WALLPAPER
DIP NATIVE CHIC WALLPAPER
WILD LIFE WITH A MODERN TWIST
DESIGNED BY GRETCHEN SCHAUFFLER
PEEL AND STICK!
Traditional Ink Prints
Luxury Matte Paper
Quick And Easy To Install
Effortless to remove
SHOP NOW
DIP TILE
BACKSPLASHES
GUARANTEED TO STICK AROUND
GROUTLESS!
Self-Adhesive Application
Quick And Easy To Install
Guaranteed For 20-years
SHOP NOW
DIY STYLE AND EASY PRODUCTS
DIP AREA RUG TILES
COLOR BUILDING BLOCKS
Create Your Own Pattern
Fade Resistant
Quick And Easy To Install
Guaranteed For 20-years
SHOP NOW
Design Is Personal began with a fusion of culture and change when Gretchen Schauffler moved to Portland, Oregon in 1980. Colored by personal experience and a vision for what was possible, Gretchen blended her own paint colors and ignited the minds and hearts of others seeking growth and inspired action. The rest as they say, is shestory.
Her entrepreneurial journey from the personal to the public began back in 2001.
Devine Color Color, Therapy From The Northwest, became an overnight success, internationally recognized, and revolutionized the way color is experienced by consumers today. Devine Color was bought by Valspar Paint in 2010.
Both brands are owned by Sherwin Williams today.
Unable to continue to grow her color experience and design expertise beyond the paint category with Devine Color, she launched Design is Personal or D.I.P. in April of 2018. With DIP, she continues to weave vision into possibilities by helping others live a beautiful custom life and make design, personal.
READ REVIEWS
“I was slightly terrified that I would make a mess and waste my boards. Nope! It was easy-peasy. Measure, score and snap to cut, stick and swoon…” — Cindy
STAY IN TOUCH!
