ABOUT US

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OUR FOUNDER 

 

Gretchen's professional success story as a Boricua Latina entrepreneur began when she used her educational experience in Art Therapy, Architecture, Fashion Design, and Graphic Design to create a powerhouse cult brand, Devine Color, Color Therapy From The Northwest, in 2001. Devine took the paint industry by storm with a feminist perspective, putting women in charge of their own paint color experiences with color tools and paint formulas fashioned after the cosmetic industry, thus changing how paint companies market and sell paint today. 

 Her brand was acquired nine years later by Valspar Paint, where she held the position as a brand consultant. Following the brand's elimination due to Sherwin Williams's acquisition of Valspar, and Devine Color, Gretchen and her husband and business partner for more than two decades both walked away with a five-year non-compete in the paint industry until 2020, thus ending her chapter with Devine Color.

While awaiting her re-entry into the paint industry, Gretchen launched DIP Design Is Personal in the spring of 2018, providing high-quality, stylish, customizable DIY home improvement products that can be installed in hours. Three years later, DIP Design Is Personal is a leading do-it-yourself (DIY) home improvement brand. DIP products are sold online across all major U.S. retailers, including Target, Wayfair, Home Depot, Lowes, Amazon, and her own website, Design Is Personal.

Once her non-compete was up, she wasted no time creating original color palettes and relaunching her color consulting services. 

  "Schauffler is a different type of entrepreneur. What she brings to the table is a color sense born of a childhood in Puerto Rico, a background in art, a craving for intense hues that comes from living in the rainy Northwest. She also has a savvy sense of how to appeal to women, who make most decorating decisions and who, Schauffler says, see their homes as sanctuaries from the pressures of daily life."—USA TODAY