"Schauffler is a different type of entrepreneur. What she brings to the table is a color sense born of a childhood in Puerto Rico, a background in art and a craving for intense hues that comes from living in the rainy Northwest. She also has a savvy sense of how to appeal to women, who make most decorating decisions and who, Schauffler says, see their homes as sanctuaries from the pressures of daily life."—USA TODAY 2004
DIP Design Is Personal is a leading do-it-yourself (DIY) style and home improvement brand whose goal is to provide easy-to-use and customizable products for customers’ ever-changing interior design needs. Headquartered in Portland, Oregon, the brand was founded in 2018 by professional color expert Gretchen Schauffler, the original creator of the renowned paint collection Devine Color in the late 1990s.
Gretchen’s professional success story as a Latina entrepreneur is rooted in her background as a U.S. immigrant from Puerto Rico when she began her first color paint collection, Devine Color, in the garage of her home in 1998. Her brand was acquired by paint industry titans Valspar Paint and Sherwin Williams, the former of which she held the position as a brand consultant. Following the brand’s elimination due to Sherwin Williams’s acquisition of Valspar, Gretchen walked away with a five-year non-compete in the paint industry until 2020, thus ending her chapter with Devine Color.
While awaiting her re-entry into the paint industry, Gretchen launched DIP Design Is Personal in the spring of 2018. She provides easy and customizable DIY home improvement products sold across all major online U.S. retailers, including Target, Wayfair, Home Depot, Lowes, and Amazon.