INTRODUCING PAINT IN A BAG

by Gretchen Schauffler August 23, 2021

A long time ago I met a man who asked me to buy a house with him, and I said yes. That was my marriage proposal. Then the two of us flew off to Nevada and got married at A Little White Chapel drive-through inside a limo in Las Vegas. That was my wedding. When we moved in together, I had two daughters; he came with two sons. That became my family.

One day, this man came home super excited, carrying a new margarita-mix sold in a bag from Costco, and talked about putting paint in a bag; and that's when he gave me the moon.

In 1999, driven by optimism, margaritas, and mad crazy love, Scott and I became business partners. A year later, we pumped and filled 45,000 mini-paint pouches (a semi-truck load) with my magical colors in our dining room with the help of our kids, their friends, our family, and friends.

That little pouch put my first paint brand Devine Color, Color Therapy From The Northwest, on the map. But what fueled the brand's word of mouth to this day were my promises. My color recipes and paint were simply the best. The proof was in the pudding.

We wished for bigger bags, but none of the paint companies I worked with had the same wish.

After the market crash of 08, my wish became improbable. After Devine Color was acquired by Valspar, who was then acquired by Sherwin Williams, Scott and I walked away with 5-year non-competes in the paint industry. And I walked away from Devine Color forever. My wish now seemed impossible.

However, wishes have a magic of their own powered by optimism and mad crazy love. Scott and I built a new business, DIP Design Is Personal, a line of DIY products sold across all major online US retailers.

Here we are, two decades later.

On February 1, 2021, at precisely 2:01, we launched DIP Color Paint, the most seamless color paint system under the rainbow and the yummiest paint I have ever made. In a bag. And we can't wait to spread this kind of color love and paint satisfaction on your walls again.

Remember to keep an eye on the moon and a lasso handy when it comes to building your wonderful life.

George Bailey: What do you want, Mary? Do you want the moon? If you want it, I'll throw a lasso around it and pull it down for you. Hey. That's a pretty good idea. I'll give you the moon, Mary. Mary: I'll take it. Then what? George Bailey: Well, then you can swallow it, and it'll all dissolve, see..., and the moonbeams would shoot out of your fingers and your toes and the ends of your hair... — George Bailey

Thank you, Scott. Love Gretchen.